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Hi, I’m Bell Telem — an educator with a Bachelor’s degree in Physical Education, specializing in posture development, and the founder of B SmART’n PLAY.

From the very beginning of my professional path, I felt drawn to two worlds: children and women. My work with children began as a swimming instructor and later deepened through teaching and managing developmental sports groups for children ages four to six, where movement, play, and social interaction became powerful tools for building confidence and connection. Alongside this work, I taught fitness, body conditioning, and aquatic movement classes for women.

My professional journey evolved through life itself. While raising my children across seven countries, I closely observed how children adapt, grow, and rebuild a sense of belonging within constantly changing environments. These years became an ongoing exploration into how children develop — not only cognitively or physically, but emotionally, socially, and creatively.

The approach I developed emerged during this journey, at the intersection of my professional training in physical education, my experience as a parent, our dynamic way of life, and a lifelong passion for creativity and artistic expression. Gradually, a concept began to take form — integrating movement, play, imagination, and human connection into one holistic developmental experience.

After settling in New Jersey, I wrote and published my book B SmART ’n PLAY – Play, Explore, Connect, and Have Endless Fun with Games YOU Create in 2017, bringing together the foundations of the approach and offering practical tools for applying it at home, as well as in educational and therapeutic settings.

Over the years, working closely with hundreds of children in individualized settings — through one-on-one swimming instruction and teaching Hebrew to young children in New Jersey — offered me a unique window into children’s emotional worlds and learning rhythms. These experiences deepened my understanding of how guidance must adapt to each child’s personality and readiness, and revealed play as a powerful bridge for learning, communication, and meaningful connection.

This play-based model came to life through workshops, classes, enrichment programs, creative camps, school collaborations, and community initiatives. Hundreds of projects emerged in visually diverse forms — each unique in design and experience, yet all rooted in the same core concept: a multi-purpose play framework that nurtures children’s sense of capability, curiosity, creativity, belonging, and inner confidence, and has reached thousands of children and families.

Today, I train and mentor educators, therapists, and caregivers, sharing the approach I developed and practiced over many years — helping adults rediscover how to meet children through play that is alive, responsive, and deeply developmental.

Because when children reconnect to themselves, to others, and to the joy of real play, meaningful growth naturally follows.

Sincerely,
Bell Telem